Practice PPE Exams is seeking innovative advertising concepts to enhance its brand presence and attract clients in the engineering licensing sector. The goal is to develop scroll-stopping video, image, and text advertisements that effectively communicate the value of Practice PPE Exams to potential clients. This project provides an opportunity for learners to apply their knowledge of marketing, advertising, and digital media to create compelling content. The team will focus on understanding the target audience, analyzing current market trends, and crafting creative ad ideas that align with the company's branding strategy. Learners will utilize their skills in video editing and graphic design to produce ads that are visually appealing and engaging. The project aims to deliver a cohesive set of advertising concepts that can be used across various digital platforms.

The project deliverables include a comprehensive advertising campaign proposal consisting of at least three distinct ad concepts, each with a video, image, and text component. The team will provide a detailed rationale for each concept, explaining how it aligns with the company's branding and marketing objectives. Additionally, the deliverables will include a presentation showcasing the creative process and the final ad designs, ready for implementation on digital platforms.